Star Delight and Vincom created a New Year gathering at Landmark 81 under the theme Future Identity – I Love Saigon. Traditional instruments and hát bội were brought together with EDM, Pop and Rock.
The company profile documents Star Delight’s role in investment, organization, operations and communication, reporting 10,000 attendees, over 160 social posts and 2 million reach. These figures are attributed to the supplied project profile.
The case suggests how cultural material can become part of a contemporary audience experience. Every new program needs its own context and objectives.
Sources: Hồ sơ năng lực Star Delight · Nguồn dự án
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